Media reported that streaming service Netflix may acquire Roku, an American manufacturer of streaming set-top boxes and a key player in the video advertising market. According to the source, this question has been floating around Roku for the past few weeks.

Analysts believe that if the deal is actually planned, it could be beneficial for both companies. After all, Roku shares fell nearly 80% last year due to weak demand for its consoles. At the same time, the company was able to create a reliable platform for video advertising, which previously brought significant profits.

Netflix is ​​expected to run ads on its service, possibly as part of a cheaper tariff plan. The company is currently experiencing difficulties due to increased competition and subscriber growth. A deal with Roku could help offset these losses. As of now, there has been no official statement from the companies.

Roku and Netflix have a long and difficult history, and these companies are strongly linked. In the early 2000s, Roku founder and CEO Anthony Wood developed a set-top box for Netflix. The project was later sponsored by Netflix co-founder and CEO Reed Hastings, but he said in 2014 that the streaming giant was no longer interested in branded consoles.