It has conquered the space of short vertical videos and spread its multimedia consumption mechanisms to the rest of social networks: TikTok is an absolute success in app stores. And not only one application, Bytedance has released a new application. photo sharing app. It’s called Whee, it’s only available for download in some countries, and it’s almost a clone of Instagram.

TikTok is not resigned to the potential veto in the United States or having to sell its American division; The app maintains its hegemony in short videos, amassing more than 1.5 billion monthly users. It’s so addictive that it’s impossible to escape the “scroll” once we open it: TikTok knows how to recommend relevant content like no one else. And it’s not just videos that succumb to stealing Instagram’s cake with photos.

TikTok turned its attention to Instagram for its new application

Captures shown by TikTok

If Instagram had taken its famous Stories from Snapchat and diversified it with messaging, notes and short videos like TikTok, why wouldn’t this rival company do the same? One of its first attempts was the TikTok Notes app, which is similar to Threads’ way of sharing photos and text, with the new Whee TikTok striking directly at the heart of Instagram.

The idea behind Whee is to have an open window to share photos with people. More or less specifically and only to what we really want; both with the content currently being shot and with what we already have in the gallery.

Whee bases his strategy on simplicity and focuses on just one function: providing a window to share photos with friends. We can access messaging and friend requests, upload images, and Discovering new content shared by friends. Unlike Instagram, Whee does not allow anyone to access the information uploaded by accounts.

According to what TikTok shows online and those who have been able to try the service, Whee is minimalist, simple, with very few options available to the user This way, you won’t get distracted from what really matters: photos of people close to you. Apart from being able to chat with them privately and comment on uploaded content. You can also like the photos.

We installed Whee on our Android phone but could not access the service (APK available in APK Mirror). TikTok limits access by IP and does not work even when using a VPN: Even though Whee is active in Singapore, we cannot log in even by creating a new TikTok account with a Singapore IP. So we’ll have to wait for Whee to be released worldwide, or at least without access restrictions by country.

Cover image | tiktok

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