As of June 18, Acrobat customers can now create and edit images in the nearly 3 billion PDFs in circulation using text prompts thanks to Adobe Firefly with generative AI. Acrobat is the first PDF solution to offer in-app viewing capabilities. New Acrobat AI Assistant features, a conversational engine deeply integrated into Reader and Acrobat workflows, will enable customers to ask questions, get information, and create content from groups of PDFs and other document types, including Microsoft Word, Microsoft PowerPoint, text files, and more. Adobe also announced improved meeting transcription capabilities in AI Assistant.

“From editing and sharing to protecting and exporting, Adobe has been constantly innovating PDF files, transforming them from a static page into a collaborative workspace,” said Abhigyan Modi, senior vice president of Adobe Document Cloud. “With generative AI, we can once again advance this category by creating images and insights across a new range of document types, giving each customer a deeper understanding and the ability to transform information into engaging content with ease and speed of simple indication.”

Adobe Firefly integration with generative AI in PDF

Acrobat’s new features allow customers to easily enhance existing images and create stunning new images in their PDFs using generative artificial intelligence without leaving the app. Features include:

• Edit an image in Acrobat offers easy-to-use tools like Generative Fill powered by Firefly, Remove Background, Erase and Crop to quickly add, remove and animate content in document images. Customers have complete and easy control over the visual elements in their PDF files, from removing unwanted objects to removing backgrounds or adding new images.
• Generate the image in Acrobat allows customers to add stunning new images to their PDF files that uses Adobe Firefly Image Model 3. Customers can quickly adjust the size and style and add images to any part of the document. Easy-to-use yet powerful design tools allow customers to add a professional and creative touch to their image documents.
• Edit image and generate image will give anyone a quick and easy way to create beautiful visuals in Acrobat, with no creative experience required. Sales teams can use Generate Image to add images to text-heavy business plans, making them easier to read and more impactful. Entrepreneurs can use Generate Image and Edit Image to update existing visuals in investor presentations and customize presentations for each specific occasion. Small business owners can easily update promotional materials using the Generate Image and Edit Image feature to instantly change the background to reflect different seasons or cultural moments.

Greater productivity and value with Acrobat AI Assistant

When you’re doing research, studying for an exam, analyzing data, or reviewing meeting notes, information rarely resides in a single document or file type. Acrobat’s new AI Assistant features remove barriers and allow anyone to quickly and easily retrieve information, format and share content in documents. New features include:

Information through documents
From quick responses to in-depth investigations, users can now identify key themes, trends and relationships from a pool of documents they select, and synthesize and format information from multiple sources into compelling content.

How can a marketer researching ways to reach Gen Z customers with information in a group of PDF, Microsoft Word, and Microsoft PowerPoint documents take advantage of these options? For example, you can drag these documents into Acrobat’s AI Assistant, which will quickly generate suggested questions such as “Provide an overview of the key topics covered in these documents.”

The specialist could also ask questions of their own, such as “What are Generation Z’s social media habits?” AI ​​Assistant will generate answers based on information in a group of documents and includes intelligent citations, allowing a specialist to easily verify the source of an answer or quickly jump to a specific location for deeper investigation.

The specialist may also request that the information be formatted into engaging content for a specific purpose. For example: “Turn key points from these documents into an email” that you can easily share with your wider team to inform them about your marketing campaign.

Better meeting transcripts
Virtual meetings are a critical part of today’s knowledge workers, and whether they’re leading, participating in, or missing a meeting altogether, new enhanced transcription capabilities automatically create generative summaries to quickly understand key topics, key points, and actions, empowering meetings. to keep participants on track and keep teams moving in the same direction.

Building trust in AI

According to Adobe, the company does not train its generative AI models with data from its customers. Adobe’s AI features, including Firefly and Acrobat AI Assistant, are developed in accordance with Adobe’s AI ethical principles of accountability, responsibility and transparency.

Adobe Firefly is trained on licensed content, including moderated content from Adobe Stock and public domain images that have expired copyright and are designed to be commercially safe. To ensure transparency around the use of generative AI in the creative process, content credentials are automatically attached to digital content created or edited using Firefly-based features in Adobe Acrobat, a digital nutrition label that builds audience trust.

Adobe has created standardized processes from design to development and deployment, including testing, evaluation, and a review process overseen by a diverse AI Ethics Commission, so customers can use features with confidence. These include:

• Data security protocols: AI Assistant features in Reader and Acrobat are governed by data security protocols, including testing and evaluation methods in engineering and pre- and post-processing processes.
• Improved reliability: Adobe complements Large Language Model (LLM) technologies with the same artificial intelligence and machine learning models behind the award-winning Liquid Mode to provide a highly accurate understanding of document structure and content, improving the quality and reliability of Acrobat AI Assistant outputs.
• Guards for LLM: Adobe takes an agnostic approach when working with third-party LLMs, selecting best-in-class technologies that address a variety of customer use cases. Adobe contractually requires them to use confidentiality and security protocols that meet Adobe’s own standards, and prohibits third-party LLMs from manually inspecting or training Adobe customer data.
• Simple AI data management: Acrobat AI Assistant keeps companies in control of their information, providing information based on user-provided documents rather than enterprise-wide information, helping to protect against the analysis and use of other types of data for unrelated purposes.
• Keep people in the loop: Acrobat AI Assistant includes attribution in generated responses, making it easy for employees to confirm where information came from; an in-app message will remind them to check the source of the answers provided by the AI ​​assistant.
• Shared responsibility: The generative AI output of the AI ​​assistant in Reader and Acrobat relies heavily on the documents provided by the users themselves. When users use Acrobat AI Assistant, they agree to use the features responsibly.

Prices and availability

Adobe is offering free, full access to all Acrobat AI Assistant features from June 18 through June 28, after which customers of free Reader or paid Acrobat have the option to purchase additional AI Assistant subscriptions. Pricing for early access to the AI ​​Assistant add-on subscription starts at $4.99 per month and is available until September 4th.

Acrobat AI Assistant subscription plans are available for desktop, web, and mobile in English, with additional languages ​​coming soon. Beginning June 18, 2024, all individual Acrobat Standard and Pro customers will receive 250 generative credits per month at no additional cost for a limited time to use with the Edit Image and Generate Image features. The Edit Image and Generate Image features will initially be available in English on desktop.