The affordable Apple Vision Pro is on the way, according to what it says Information. Media cites an Asian component supplier that makes key components of the headset to ensure the Cupertino firm has canceled the second generation of the device in favor of developing a cheaper variant.

Even Apple is unable to sell a device that starts at $3,500 and may reach $5,000 at the expected rate. Despite the reviews of the first analysis, mostly positive, interest in the headphones has fallen significantly, with sales reaching half of Apple’s forecasts, as well as the use that owners use them in the past. hype initial. This forced a 50% reduction in production.

Apple will keep trying. It plans to launch the device beyond the United States exclusivity and will sell it in other countries such as China, Japan, Australia, Canada and France this summer. It will add new features this fall with a free software update that will include a 3D photo converter and new gestures to make it easier to use. Artificial intelligence features will come later with launch Apple Intelligence.

But frankly, we don’t believe the sales situation can be turned around. And that’s where the low-cost Apple Vision Pro comes in, which could turn things around in a segment of the virtual/augmented/mixed reality market that promised a lot but ended up with very, very little. Only three companies, Meta, HTC and Sony with PSVR for their console, were able to achieve an acceptable level of sales to sustain development.

The Meta Quest 3, the best seller and without any doubts the best 3D viewer in terms of function/price ratio, it’s a good mirror to look into if Apple wants to (really) increase sales. Meta development is not only much cheaper, it is also lighter and more convenient to use, has a wider field of view and surpasses Apple in the number of applications and access to games such as those on the Microsoft Xbox.

Are you tempted by an Apple headset that you can afford? Or is VR simply still a fiasco and Apple’s approach to the professional market is confirmation that there is no market to sell millions of units to consumers?