Last December Five years have passed since Alexa arrived in Spain, a date we’re using to review some of the most significant milestones for Amazon’s digital assistant in our country. Now, if we go back to its beginnings, to its debut in the United States with the Echo and Echo Dot speakers, then we are talking about almost 10 years, since it happened at the end of 2014, about two years after Amazon acquired Ivon. , at the beginning of 2013, as our colleagues from MuyComputerPRO recalled a few years ago.

During all these years, Alexa has become a key element of Amazon’s device ecosystems, to the extent that there are many users who believe that this voice assistant is necessary to make the experience of using the gadget fully satisfactory. So it is undeniable that Amazon has done a great job in this regard over the years and that Alexa has become one of the strengths of the brand’s devices and therefore an element that plays an important role in purchasing decisions. users.

With the boom in artificial intelligence, we’ve seen how Both Google and Apple have hit the accelerator to improve their digital assistants, with proposals as interesting as the new Siri due out next September, and Google’s Project Astra, which is also aiming to debut by the end of the year. With two great digital assistants close to making such important leaps in quality, it made sense to think that Amazon had plans for Alexa as well. And so it is.

As reported by Reuters, Amazon is preparing a new Alexa with two levels, one of which is paid. And the origin of this information, which is not official at the moment, is found in several employees of the company who provided information about it in exchange for maintaining anonymity, so it seems that we are dealing with quite reliable information and that without a doubt, it gives a very a special twist to the participant ecosystem.

At the moment, there is no concrete information about what exclusive features this advanced version of Alexa will have, although it is possible to understand (and hope) that in any case these are new features and not some of the already existing ones. those that are no longer available to all users to be excluded from the paid tier. And as for the price, sources suggest that it has been proposed to set it around five dollars a month.

According to informants, Amazon has set a rather ambitious work plan with which I would like to finish the development of this Alexa renovation in the month of Augustwe therefore understand that to launch it at some point between the arrival of the new Siri and Project Astra.