The brand is celebrating its third year in the country and is celebrating by selling more than 600 units across Colombia.

Opel is present in more than 80% of the country through its dealer network.

Three years ago, a new chapter in Colombia’s automotive history began to be written with the arrival of Opel, 100% German, 0% traditional brand and one of the most important in Europe. Boasting superb minimalist design and excellent performance, Opel is celebrating its third year of presence in Colombia, having sold 157 vehicles last year, thus driving more than 600 Opel Rays in Colombia.

Since its arrival in Colombia, Opel has maintained its commitment to Colombia, bringing to the country examples that embody German quality and innovation, with the Mokka, Grandland and Crossland models, a benchmark that marked a quality experience during its successful expansion in the early years. in the country.

Without a doubt, users who have had the privilege of owning an Opel have been fascinated by the high-quality German technology, supported by a network of sales and exhibition outlets that has expanded in Bogota, Chia, Medellin, Cali, Bucaramanga, Barranquilla and Coffee. Axis, thereby adding 80% coverage in the country.

“We are proud to continue to grow hand in hand with the Colombians as we celebrate our third anniversary in Colombia, a country that has proven receptive and passionate about the Opel brand,” said Mario Correa, Brand Director. “During this time, we have strengthened our presence in the Colombian market and strengthened our relationships with our clients. “This anniversary is a testament to Opel’s continued commitment to Colombia and its people.”

As already mentioned, Opel Colombia has successfully introduced two of its most popular models to the Colombian market: the Opel Mokka and the Opel Grandland. Opel Mokka, a compact SUV that combines style, comfort and advanced technology, has been praised for its modern design and fuel efficiency. It has a 1.2-liter three-cylinder, 12-valve turbocharged engine. With its distinctive urban character and off-road capabilities, the Mokka has charmed a wide range of Colombian drivers looking for a versatile and stylish vehicle for everyday adventures.

On the other hand, the most representative model of the lightning-fast brand in the country, Opel Grandland, is a mid-size SUV with an elegant design, a 1.6-liter turbocharged engine that produces 163 hp. and torque of 240 Nm at just 1400 rpm. , mated to a 6-speed automatic transmission with Quickshifty technology. Apart from its impressive list of security and connectivity features, it is a real milestone in the market. With a spacious interior, intuitive technology and powerful performance, the Grandland has captured the hearts of those seeking a premium driving experience.

It is important to highlight that Opel has the support of the Astara Group, which is responsible for marketing in Colombia. Astara, with its extensive global and local experience, has gained a significant 10% share of the national market through the brands it represents. These brands include Dodge, Fiat, Hyundai, Jeep, Opel, Peugeot, RAM, Volvo and, most recently, JMC.

Find out more about Opel in Colombia

Opel has a history of more than 160 years, gaining fame in Colombia and throughout the world thanks to its innovative German developments and, of course, the support of Astara, one of the most important importers of cars and spare parts in Latin America. German covers 80% of the country.

Opel is strengthening its position thanks to the innovations that the brand offers, making the German an increasingly important player in the SUV segment in Colombia.