Universally accepted around the world jeans known as blue jeans, It, like everything else, ended up in the language of us Turks in a different way.

You will remember it every time you wear it And there is a logical reason!

Of the short-lived fashion trends, the longest lasting and perhaps the one that will never get old is jeans.

Jeans, first It was produced in 1873 for miners. At that time, only the working class wore jeans, but later they began to spread to all segments of society. Jeans, primarily identified with the cowboys of the Wild West, began to become a style around the world.

first pair of jeans Levi Strauss and Jacob Davis created through joint work. This beautiful piece was created by combining the blue and durable denim fabric that Strauss found in France with the sewing style of tailor Davis.

In the 1950s, jeans worn by famous stars spread like a plague.

Being a slave to popular culture must be the same in every period because people of that period loved to wear the star pieces of famous names. Marlon Brando, Elvis Presley We are sure that the memorable images of famous names wearing jeans have caught everyone’s attention.

let’s come The transformation phase from jeans to ‘jeans’…

It was Magnificent Kot who brought jeans to Turkey.

Yes, you read that right. Because jeans in Turkey are named after them. It was none other than Gorgeous Kot. He was an immigrant from Yugoslavia who studied at France’s most prestigious tailoring school, where he started as a tailor’s apprentice.

During his stay in France a cheap and durable fabric such as jeans Kot rolled up his sleeves to produce in Turkey and turned jeans into a brand by producing more than a hundred items in the 1960s.

Production of the brand stopped in 1992 as sales declined.

With the international opening of Turkey in the 1980s, foreign jeans brands entered the market. This was a factor that got the Kot brand into big trouble. In this way, a brand remains in the memory as a product name. Denim lost the industry to its competitors.

Today it is considered the predecessor of jeans. It is known as Levi’s. However, the situation was very different than that…

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