Top brand; We often see it with celebrities, influencers and artists. Even though it doesn’t seem to have much special when you look at it, it is known to everyone. a valuable brand appears before us.

Why do we see the Supreme brand this way? Because there are many marketing tactics they have developed to make us perceive it this way! Let’s explain it one by one.

It creates the fear called ‘FOMO’.

Supreme, which implements a strategy to create demand by producing a limited number of products, creates consumer buzz by releasing its new products weekly in chunks called “drops.” “fear of missing out (FOMO)” creates.

This fear of missing out causes people to flock to both online and physical stores, with products gone in a matter of minutes. Similar the idea that demand is too high has been strengthened. Additionally, the anticipation and excitement created for new products keeps the brand top of mind.

It creates a cultural impact with its street fashion.

Founded in 1994 in New York, the brand has developed a close connection with street culture and extended its roots into the skateboarding community. On time, adopt street fashion It took its place in popular culture when it was worn by celebrities and influencers.

Supreme has taken its impact a step further each time by collaborating with popular culture figures and street artists. Similar pioneer of street fashion became.

It restricts access by opening a limited number of stores.

As we mentioned, Supreme only has 15 stores. Therefore products rarer is seen as. To increase demand in the places where it has stores, it presents every store opening as a special experience.

Long lines in front of the shops is described as “special” It strenghtens. All these smart strategies allow the brand to add value to its value.

Our other marketing strategy content for you to look at: