Google knew put yourself at the forefront of artificial intelligence, after a rather complicated year in 2023, in which, despite its very relevant role in the world of AI at the infrastructure level, it saw other technology companies step on the accelerator and achieve, vis-à-vis the public, a more prominent image in the field. So, after a good step on the acceleration that was already seen at Google I/O 2023, we have seen a huge amount of progress during the last year that has returned the search engine to the position it should always have in this market.

Although generative artificial intelligence is being developed in many areas that are very different from each other, it is true that one of the most common and popular uses of this technology is chatbots, and this is understandable given that the initial signal for this big AI growth was the launch of ChatGPT by OpenAI. And don’t forget that a big response to this movement was the launch of the new Bing (now Copilot) from Microsoft and Bard (now Gemini) from Google, in addition to other services of the same type that quickly became popular.

Are chatbots the most important and exciting development in artificial intelligence? Most likely not, there are other uses that can be much more practical on a daily basis, but on the other hand, if we talk about success, there is no doubt that they have become a frequently used tool of many users. Which, of course, forces those responsible to improve these solutions, with moves as interesting as the one we saw a few weeks ago, with the launch of GPT-4o.

Thus, improving chatbots is a key element in the strategic plans of technology companies, and it seems that those from the search engine are already working on innovations in this sense, because, as we read in Engadget, Google is working on celebrity-based chatbots. However, at the moment there is no information about the names of the people these personalized chatbots will impersonate, or how to reach them.

It is not the first initiative in this sense, Meta has been offering a similar service for some timeand other custom chatbot services also provide similar functionality. So, and if this project continues, it will be really interesting to see the way Google plans to implement these chatbots, because that may be the key to making them a remarkable option and not just another chatbot service. personalized.