Whenever Google makes any change to its search engine, no matter how simple it may be, there is usually quite a commotion there. This is understandable, of course, since we are talking about the most used search engine in the world, and from a fairly distant past. To quantify this, if we look at historical StatCounter data dating back to January 2009, we see that over these 15 years, Google’s dominance has been absolute and undisputed, with a market share that has always hovered around 90%.

Source: StatCounter Global Stats – Search Engine Market Share

In addition to its undeniable relevance in the search engine market, The company has always bet on a relatively clean design, in many cases minimalist, and this means that any modification of them will always attract attention. The point is that if we review the evolution of Google’s interface over the past, say, 20 years, we will see that the volume of modifications that it has experienced has not been particularly high, and that it has always been gradual, never intrusive, so that the user does not feel uncomfortable when using the search engine or weird.

Some changes are introduced permanently, but on the other hand Google also conducts edit tests, in order to check whether it will be an improvement for users. Of course, there are some changes that debut as a test and are eventually consolidated, compared to others that return to their previous state after being in the search engine for a while. And in this case, this is the change that concerns us and that returns the search engine to its previous functioning.

The change that is already present in the search engine and reflected by SearchEngineLand is this Google is saying goodbye to endless scrolling and returning to pagination of search results. And although at first glance it may seem that results have been displayed on one page with infinite scrolling for a long time, the truth is that this display system was activated on mobile phones in October 2021 and reached the desktop version in December 2022. so not even three years have passed.

infinite scroll, it is extremely popular in other online services such as social networks, has already begun to be removed from the PC version of the browser, while it will remain on mobile platforms until next month. The reason Google gives for returning to this classic format is that it allows for faster delivery of results to the user, which has always been one of the search engine’s big priorities.