The aim of the program is to take advantage of the commercial opportunities offered by Mexico, as well as to promote Chilean exports and the development of small and medium-sized businesses. Latham-Mexico Meeting 2024organized in Mexico City as part of the 25th anniversary of the trade agreement between the two countries and its modernization.

“In particular, with regard to Mexico, we respect 25 years of the Free Trade Agreement (FTA) “It has greatly facilitated all exports and two-way trade with very interesting indicators, so there is a lot of reason to be able to be here in Mexico,” he said. EFE Lorena Sepúlveda, National Director of ProChile.

Before the opening of the event, one of the most famous in Latin America in the business, technological and cultural spheres, the board noted that meetings of this type are aimed at strengthen the commercial sphere and offer other options.

“We’re also trying to be a little more innovative and go beyond traditional dishes, which usually here in Mexico are very famous for wine, fruit and even seafood, but there’s another offering: “What are we. show and something that has to do with technology and innovation,” said Marcelo Sobarzo, commercial attaché at ProChile in Mexico.

The event, organized by ProChile, an institute of the country’s Ministry of Foreign Affairs, took place in Guadalajara and the country’s capital and aimed to strengthen commercial ties between the two countries and other regions of Latin America.

“We strive to broaden their understanding of Chile. There is a much more complementary offering that is also about showcasing all things food and food innovation,” Sobarzo said.

The meeting brought together in person more than 75 exporters, 110 importers from six Mexican states, as well as Colombia, Costa Rica, Panama, Guatemala, Uruguay and the Dominican Republic.

“We hope that with this event that we’re doing here in Mexico, it will appeal a little more to the Latin American side. Today their trade is almost 85% with the T-MEC (Treaty between Mexico, the United States and Canada), and obviously we want to change that, diversify and also see Chile as an important strategic partner,” Sobarzo said.

For his part, Sepúlveda emphasized Chile’s opportunities in Mexico.

“Chile has an offer in the field of audiovisual animation and video games. Thanks to all the fairs that are held in this sector of the creative economy, it also has a very important presence here,” he concluded.