Artificial intelligence We see technologies more often in marketing activities now and we will see them more often in the future. The first ad created with OpenAI’s video creation tool Sora, which is not yet publicly available, is a significant change in this regard.

In the ad from advertising agency Native Foreign, company founder Charles Lazarus talked about how he founded Toys R Us. The ad portrays young Lazarus and the brand’s mascot with artificial intelligence. ‘Geoffrey the Giraffe’We see.

Here is the first commercial with Sora

From Toys R Us According to the statement, the commercial was produced by Kim Miller Olko, president of Toys R Us Studio, and directed by Native Foreign founder and creative director Nik Kleverov. At the 2024 Cannes Lions Festival It was stated that the published advertisement was created with a few weeks of work.

OpenAI, sora Last February, it opened its artificial intelligence tool to a small number of content creators and companies. Access to Sora is still closed to the public and the company states that they continue to do “red team” work. Potential vulnerabilities will be investigated and feedback provided before this feature is released to the public.

OpenAI has previously text to video creation tool He presented it to the filmmakers. The 2024 Tribeca Film Festival saw the release of short films produced solely with Sora.