YouTube is one of those online services that aim to be able to get a large number of improvements thanks to artificial intelligence. Of course, not directly in the creation of content, since the main value of the platform comes from the work of creators who choose it to publish their creations, but to provide them with all those tools that can be useful to improve your work. and/or increase its reach as well as improve the overall user experience of the Service.

We saw the most interesting movement in this regard about a year ago when YouTube announced this automatic video translation and dubbing functions, which in its debut was based on recordings in English and allowed them to be automatically dubbed into Spanish and Portuguese with the most decent results. But that’s only part of it, as we recently learned about other features that also improve the user experience for the audience.

Except, YouTube has been trying to compete with TikTok for some time now, and this is the reason for Shorts, a short video format uploaded vertically, with which Google wants to attract an audience, generally very young, although every day more and more diverse, which prefers the format of the successful service ByteDance . And although there is no evidence of this, it makes a lot of sense to think that this new movement is also related to these plans.

As we can read in Gizmodo, YouTube is in talks with major record labels to get the rights to create music with artificial intelligence that mimics their artists. And in case you’re wondering, no, we’re not talking about small independent record labels, far from it. On the contrary, the three biggest in the world are currently sitting at the table: Sony, Universal and Warner.

All indications are that YouTube’s intention is for content creators to be able to use generative AI to get short pieces that look like they’re played by celebrities, but are actually the result of a generative model. To this end, the creator can provide a description of what he wants, and if what he’s asking for doesn’t conflict with the feature’s terms of use, he’d get a single cut for use as a soundtrack in your recordings.

According to this publication, YouTube does not negotiate the total number of artists from each record label, but rather to individually obtain the authorization of a specific one. However, this seems a bit complicated, because while it is true that some artists have already spoken out in favor of their voice and style being used in this way, today most are against allowing AI to “imitate” them.