Just two days ago we learned of a surprising “change of plans” from Google, and I put that in quotes because it’s actually a change of plans with regard to what we assumed, because the search engine did not provide any information about it. And yes, of course, I mean that contrary to what we expected, the search engine company will unveil its next-generation Pixel devices on August 13, instead of doing so in October like it did last year.

As I remembered then, it is true Each new generation of Pixel devices usually hits the market in October corresponding year, but in the past we have already seen that its announcement could take place at another time, as happened with the Pixel 7 and 7 Pro, which were presented in May 2022 during the Google I/O celebrations. that year. So it is possible that the Pixel 9 will be introduced in August and even then they will not reach the market until October. Of course, they could do it in September, or even August. And while these possibilities may seem less likely, we must not forget that we are talking about Google and that there may also be a valid reason for this. The reason called artificial intelligence.

how do you remember A few weeks ago, Apple presented its great news for this yearamong which Apple Intelligence undoubtedly stands out, a broad set of AI-based features that will begin to reach and some Cupertino facilities, in some geographic locations, starting in September. Samsung has already confirmed that it will hold its summer Unpacked on July 10th, and we hope AI will be there as well. Not as much as in January, yes, but it will also have prominence.

Since this is the playing field, over the past few hours a theory has begun to develop that actually makes a lot of sense, and that With August’s Made by Google, the technology company decided to outdo Apple. And although at the moment they are showing us the Pixel in the trailer along with the outline of the smartphone, Do you think it’s a coincidence that the colors shown in the said trailer match the colors of the Google Gemini? I already assumed not.

The importance of artificial intelligence in the opening keynote of Google I/O 2024 was more than remarkable, but apart from the promising project Astra, we were not told much about Android 15 and AI in Pixel devices. Was Google waiting to reserve part of the offer for Apple to show its cards? If that was indeed the case, the August presentation may be even more interesting than we already expected due to the expansion of the Pixel family. And if this is supplemented by arrival of Pixel 9 and Android 15 during the first half of Septembera few weeks or days before the next generation of iPhone and iOS, the move could turn out well.