Social media is now the place where brands communicate with us. basic tools became. If this is the case, brands are taking advantage of the power of social media in every way possible.

KFC This of course also applies to brands such as. For example, KFC went beyond using the X platform to communicate with its customers and even increased the number of people who follow it. marketing activity run!

“How? “What does marketing have to do with the number of followers?” It seems we hear you say. Let’s explain.

First look at KFC’s X profile and to what they follow let’s see.

Members of the Spice Girls group (Geri Halliwell, Mel B, Emma Bunton, Melanie C and Victoria Beckham) and people named Herb J. Wesson Jr., Herb Waters, Herb Dean, Herb Sendek, Herb Alpert and Herb Abramson.

What about the Spice Girls and their six namesakes named Herb who are here? is that a coincidence? what do you think?

This followers list was created to reflect KFC’s famous slogan “11 Herbs & Spices” in a humorous way!

This tracking list, made up of people who exactly represent the words “Spice” and “Herb”, is from KFC Special spice mix consisting of 11 spices and herbs specifically chosen to reference.

This creative move by KFC, Combining creativity and humor managed to attract a lot of attention.

as meant spreading quickly on social media This marketing campaign, which had a major impact, strengthened KFC’s presence on social media and revealed the humorous and innovative side of the brand.

In short, this strategy of KFC How brands can distinguish themselves on social media and stands out as an inspiring example of how to engage users.

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