9621 Agnes Crossing, Lake Suzanneview, New Mexico Island 84604-9295.
How did the tire manufacturer become part of the world of gastronomy? one of the most prestigious awards managed to make one? Special Michelin Star We explain the
How did the tire manufacturer become part of the world of gastronomy? one of the most prestigious awards managed to make one?
Special Michelin Star We explain the story behind the area restaurants that regular customers should know about.
In 1889, brothers Andre and Edouard Michelin founded the Michelin tire company in France. At that time, car use was relatively new. The Michelin brothers therefore set up their car sales increase tire sales They came up with a clever plan to get motorists on the road!
This is where it comes into play Michelin Guide entry. At first the guide was just a free brochure. It contained information about hotels, gas stations and of course restaurants.
The brothers saw that the guide, who initially encouraged the drivers to set off, was placed on a bench for support. “He said that people only respect what they pay for.” and started selling the guide in 1920 for 7 francs.
The points awarded to restaurants have become the most striking part of the guide. In 1926, Michelin was introduced in restaurants. “star” began to give. These stars symbolized the quality of the restaurants and had three degrees.
The Michelin Guide has quickly become a guide for restaurants. symbol of prestige became. Chefs began to make incredible efforts to get a Michelin star. Restaurants that earned stars were recognized worldwide and attracted customers.
This Michelin star system has set the standards of world gastronomy quality stimulated. So we can say that a tire brand has truly raised the bar in the culinary world.
Today, the Michelin Guide is published not only in France, but also in more than 35 regions. More than 15 thousand restaurants evaluates. This journey begun by the Michelin brothers continues today, creating a greater impact in the world of gastronomy every day.
In short, if you’re wondering how a tire brand created the world’s most prestigious restaurant guide, there’s something creative behind it. marketing strategy And we can say that it is a concept of quality that evolves over time.
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Alice Smith is a seasoned journalist and writer for Div Bracket. She has a keen sense of what’s important and is always on top of the latest trends. Alice provides in-depth coverage of the most talked-about news stories, delivering insightful and thought-provoking articles that keep her readers informed and engaged.
