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“Women will be successful if they use their unique qualities without trying to be like men, instead of hiding them.”they are words Jia Wei, head of Xiaomi’s entire
“Women will be successful if they use their unique qualities without trying to be like men, instead of hiding them.”they are words Jia Wei, head of Xiaomi’s entire Marketing division for Western Europe, said: It covers 11 countries including Spain, Italy, France, Germany, Portugal, England, Ireland, Belgium, Netherlands, Switzerland and Luxembourg.
Born in Guangzhou and living in Barcelona and Madrid for almost two decades, the manager started working at Xiaomi in 2019 and has been in his current position for a year and a half, a significant achievement and a very important one. Wei is happy with Xiaomi because it is a working environment “Prioritizing diversity, inclusion and equal opportunitiesIt allows me to focus on my professional development without facing gender-related challenges.”
According to the ‘Women in Business’ report published last March; 20 years ago, the proportion of women in management positions in Spain was 14%. In 2024, this figure increased by 26 points and reached 40%, the highest rate in the entire European Union. 94% of Spanish companies have at least one female director, making Spain a global benchmark for female leadership, three points above the European average and just one point ahead of the global average.
Jia Wei and the Western European Xiaomi team
At the beginning of May, Xiaomi continued with its new policy and after appointing two senior executives in Europe, it did the same in China; we can point out that this could be twice as much, considering the situation of women in China. According to a New York Times article from May:
“Chinese leader Xi Jinping, Reduced the role of women in the workplace and public officeThere are no women in Xi’s inner circle or in the Politburo, the executive body tasked with formulating policy. She resorted to women’s most traditional rolesas a caregiver and mother planning a new “motherhood culture” to address population decline.”
On May 8, Lei Jun, founder and chairman of Xiaomi Group, announced in a post that the first two women have been appointed to senior management positions at Xiaomi China:
Xu Fei was one of Xiaomi’s first employees. Join the company In 2010, in the same year of its establishment as product manager A member of Xiaomi’s operating system team prior to MIUI 6. Xu Fei served as the chief spokesperson at the Xiaomi 14 Ultra launch event earlier this year and was then the vice president of Xiaomi China. Zhang JianhuAccording to his Weibo, he is also the General Manager of the Administrative Department of Xiaomi Group.
In this way, the team leading the entire multinational Xiaomi consists of the following names: Thirteen people, two of whom are women. When we compare it with the European and Spanish figures, the 11-2 ratio may seem very low. However, this is China and Xiaomi is a young company that has only been founded 14 years ago, and Lei Jun has already preferred women in key positions since its founding.
Lei Jun personally examined it and stated: Both executives were employees who joined Xiaomi at the start of its ventureand have grown with Xiaomi for over a decade, making significant contributions in various positions.
via | Xiaomi / L’Officiel / Pandaily / New York Times / Grant Thorton ‘Women in Business’ / Lei Jun’s X Account
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Source: Mundo Xiaomi
Alice Smith is a seasoned journalist and writer for Div Bracket. She has a keen sense of what’s important and is always on top of the latest trends. Alice provides in-depth coverage of the most talked-about news stories, delivering insightful and thought-provoking articles that keep her readers informed and engaged.
