By carefully building its brand image over decades, Rolex has become a part of modern society. One of the most attractive status symbols has become one.

But what exactly is the reason that this prestigious brand does not sponsor football teams? Certainly behind strategic reasons lies.

Football is a sport that appeals to a wide audience and is accessible to everyone.

Rolex’s aloof attitude towards footballers is due to the fact that football used to be Because it is not a very prestigious sport It was because in the past, the standard of living of footballers was quite modest and did not fit the luxurious image of Rolex.

Today, however, the situation has changed. Footballers are among the highest paid athletes and football is now only for the working class It doesn’t appeal.

Rolex A prestigious and hard to reach brand He wants to protect his image. In this context, it is not surprising that Rolex does not want to be identified with a sport that appeals to the masses, such as football.

However, Rolex is the one Cristiano Ronaldo wore during a conference in Dubai in 2019. worth USD 485,350 It is clear that no damage was done to the Rolex GMT Master Ice.

Another important reason why Rolex avoids football and other team sports is that these sports are team games.

Tennis, golf and Individual sports such as Formula 1, It emphasizes the athlete’s success and ensures that Rolex watches are visible at awards ceremonies. It’s like Roger Federer wearing a new Rolex after twenty Grand Slam victories.

Individual sports offer excellent opportunities for Rolex products to be showcased at awards ceremonies. These sports and their audiences are Rolex’s supports the brand strategy and strengthens the prestigious image of the brand.

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