Electro world, It was once one of the favorite technology stores of technology enthusiasts all over Turkey.

British electronics retail giant In collaboration with Dixons and Esas HoldingElectro World, which opened its first store in Bursa, Turkey in 2007, has gained recognition over time for its product diversity, wide store network and attractive campaigns and has managed to grow by increasing the number of stores.

However, in this adventure that started with great expectations, the pressure from strong competitors was unmistakable.

technology retail, Teknosa, Bimeks and Vatan Bilgisayar It was a sector with strong competitors such as.

In this market where competition is quite fierce, Electro World is doing very well. It wouldn’t be easy at all.

During that time, its competitors, especially Bimeks, gained a solid position in the market with both their aggressive pricing policy and their wide product range, bringing Electro World closer to these giants. compete forced to give constant discounts.

However, continually lowering prices was not a sustainable strategy and these discounts were further reduce the profit margin weakened the company’s financial structure.

The company, which had cracks in its financial structure, was also severely affected by the economic fluctuations in the Turkish market.

Since most electronic products are imported, exchange rates rise Naturally, this increased costs.

In this case Electroworld has further weakened its competitive position.

In addition, Electro World’s activities in Turkey logistics and supply chain issues, wrong store positioning, high rents, etc. These situations created an even more problematic situation for the company, making the brand vulnerable to the increasingly fierce competition.

Ultimately, Electro World could not tolerate these problems and surrendered to Bimeks in 2013. It was bought by Bimeks for 6 million lira.

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