With Viber Techno 24 It provides a step-by-step guide to creating and managing in-app channels, providing a powerful tool for media and individuals to reach their target audience.

According to a Rakuten Viber survey, 27% of Ukrainian users check the news every hour. At the same time, about a third of Ukrainians learn about the latest events only from social networks and messengers, without looking at other sources.

How to open your own Viber channel?

1. Open Viber on your smartphone:

• Click on “Chats.”
• Click “New” (on Android) or “+” (on iOS).
• Select New Channel.
• Click “Create channel.”

2. Fill in channel information:

• Enter a channel name.
• Optionally add a channel icon by clicking on the camera icon.
• Write a concise and clear description, including search keywords and relevant references.

How to verify a channel?

For a channel to be searchable and trustworthy, it must be reviewed by Viber’s Ukrainian team to ensure the content is relevant and original.

To do this, you need to contact Viber support service or send a request to partner_ukraine@viber.com.

How to manage a channel: useful tips from Viber

• Given the increasing demand for relevant and unique content, we present you with some tips on how to manage and grow your Viber channel:
• Mix and match different types of content: news updates, feature selections, expert advice, and featured news.
• Keep your messages short and concise, ideally fitting on a single smartphone screen. Include links to full articles where necessary.
• Use infographics, images, and photos to make your posts more engaging.
• Share short videos with autoplay (up to 15MB for WiFi and 3MB for mobile data). YouTube videos can also be shared and counted towards your total views.
• Use bold, italics, and bullet points to emphasize key points and increase readability.
• Allow comments, conduct polls, and create quizzes to encourage interaction and build a sense of community.

Promote links to your channel on other platforms like websites, social media groups, and newsletters to grow your channel’s audience. Rakuten Viber also offers free advertising support for its official media channels.

By following these guidelines, you will be able to effectively create and manage a Viber channel that provides a reliable and engaging source of information for your audience.