The experience of buying a new car is one of the most exciting moments for the vast majority. Opening the doors and enjoying the new smell, feeling the perfect seats, getting in and starting the car for the first time – these are things that will remain in the user’s memory forever. However, the first contact with the brand after the purchase, whether it is about the car, the warranty or the first maintenance, which are part of the after-sales service, can be proportional to the experience of turning on the car for the first time.

A PwC study shows that 73% of consumers consider customer service and after-sales service to be a key factor in their decision-making; Moreover, the same survey highlights that 32% of consumers will abandon a brand after one bad experience, and these figures demonstrate the importance of after-sales service today.

For the German brand Opel, after-sales service is not limited to repairs or scheduled maintenance; it represents the Delray brand’s ongoing commitment to providing safety, performance and peace of mind to its customers. “We understand that customer service extends beyond the initial purchase. Our commitment to exceptional after-sales service not only ensures the reliability of our vehicles, but also builds a long-term relationship of trust with our customers,” says Mario Correa, Brand Director.

After-sales service includes a wide range of activities and services that ensure optimal performance of vehicles after the initial purchase. These include regular maintenance, repairs, roadside assistance, supply of genuine spare parts and technical updates. Each of these aspects not only extends the life of the vehicle, but also ensures that the customer can enjoy stable and safe operation over time.

In addition to maintaining the functionality of the vehicle, service plays a crucial role in the safety of the driver and passengers. Regular maintenance procedures and periodic checks help identify and eliminate potential problems before they develop into more serious situations. This not only increases the driver’s confidence in their vehicle, but also promotes brand loyalty.

An example of good after-sales service is the network of trained and certified Opel dealers, who not only offer scheduled maintenance, but also set standards in customer service, ensuring that each customer receives an unprecedented level of attention and care. models it has in Colombia, where the latest generation Opel Rocks-e stands out, which not only promises innovation and efficiency on the road, but is also an ideal model to mitigate the environmental crisis, as it is electric and does not emit CO2 emissions. All this is complemented by the fact that it can be used every day, regardless of peak load and license plate, as an excellent mobility option in the main cities of the country.

In conclusion, after-sales service is not just an add-on to the sale of a vehicle, but an integral part of the customer experience and brand reputation. It is an ongoing commitment that ensures that customers can use their vehicles safely, reliably and efficiently throughout their entire lifespan.