Samsung is undoubtedly one of the technology companies that has committed itself the most for many years. complete the breakthrough of the “stupid box” anachronism with its research and advances in the field of smart TVs. Some advances that have added to the interest of online services to reach users through any platform have made it more important today to connect television to the Internet than to an antenna socket.
Rapier It was a trend a few years ago, but today it is a reality, is complemented by a large number of devices that we can connect to TVs and get new features. From content casting devices to video consoles and even computers specifically designed for this purpose, the possibilities of televisions are growing exponentially, and manufacturers such as Samsung are well aware of this.
So when we see what’s new on TV every year, we see that these contain new and more powerful processors. A major part of their work is related to the quality of the image they display, which is processed and edited in real time, but also the benefits associated with smart TV features are evolving from year to year. The closest example of this is the new models that Samsung introduced a few months ago.


However, there are some functions that television cannot perform due to high resource requirements, and thus we enter the field of services. And Samsung and Microsoft have announced this The Xbox Cloud has come with a selection of Samsung TVs since 2022. And this is a collaboration that escaped just a month ago and that provides a particularly interesting picture that can have a big impact on the console and gaming market.
Samsung TVs that receive the Xbox Cloud app and that arrive through the Samsung Gaming Hub are Neo QLED 8K / 4K, QLED, Crystal UHD and Smart Monitor. And with this advancement, Xbox Game Pass subscribers will be able to enjoy the gaming experience provided by the console connected to the TV, but without the console, because as you already know, Xbox Cloud games run in the cloud, so you only need control and yes, a high-speed connection to the internet.
Thanks to this collaboration between Samsung and Microsoft we see a model we might call a console as a service, because it eliminates the need to buy and maintain the console and games, but it gives us the same thing we would get in that case. And because Microsoft plans to expand its Xbox Cloud catalog in the future, the Xbox Cloud-compatible TV option and Xbox Game Pass subscription is a much more exciting option every day.