A US-based technology retailer Best Buy It is a brand that has achieved great success with its wide range of products, focused on technology, since the start of its commercial activities in 1996.

After growing in America, Best Buy decided to expand internationally in the early 2000s. starting from Turkey decided and entered the Turkish market at the end of 2009.

When Best Buy entered our country, it made an assertive entrance by saying, “We’ve been coming here for 1,000 years.”

Best Buy opened its first store in Izmir and 4,200 square meters The preparatory preparations for this store, which has a large surface area, started two years ago.

Best Buy to be successful in Turkey He was determined.

Understanding Turkish consumers and making detailed plans for the activities to be carried out serious market and marketing research was executed.

The aim is to expand the number of stores and open approximately 20 stores by the end of 2010. Domestic Brand Purchase Objectives They said it was so.

However, the situation is not like that Things didn’t go as they expected.

So what happened that Best Buy was crushed under all these assertive arguments?

At that time, Turkey was also active in the electronics and technology products market. to fierce competition had.

Teknosa, Bimeks etc. Local chain stores and small retailers have the advantage of price and customer loyalty that comes with being in the market for a long time. a great power he held.

When Best Buy’s despised rivals provide unexpected competition Best Buy’s dreams are also being dashed.

About opening a store Expected goals cannot be achieved and at retail locations the right choices are not made so that consumers can recognize them.

In this case, although the store in Izmir attracts attention, other branches cannot achieve the same success.

In addition, economic fluctuations in Turkey negatively impact Best Buy’s operations in Turkey and Turkey Profitability is not reaching the expected level.

If this is the case, Best Buy, which says it has been here for 1,000 years, will pull out of Turkey a year later!

Due to the brand not meeting expected goals, Best Buy’s top management decided decision to leave the country Directive is coming.

Although 1 year is considered a short period for the success of an investment, Best Buy management has focused on the Turkish market, which they believe has great potential. to stop investing They decide.

In this context, Best Buy announced that it decided to withdraw from the Turkish market and close its stores at the end of 2011. It was bought by Teknosa.

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