Special Many people who create digital works, He used Canva. Even students can now choose Canva for their assignments or presentations in schools.

Who is behind this powerful brand that is spreading all over the world and How did you achieve this success? Have you ever thought? Here is Melanie Perkins’ story…

Perkins developed an entrepreneurial spirit at an early age.

Melanie Perkins grew up as a disciplined child and was 14 years old. handmade scarves He started his first business by selling it and his entrepreneurial spirit probably blossomed here. After high school he studied Communication Psychology and Business Administration at the University of Western Australia.

During these periods he gave private lessons to Graphic Design students and helped them learn design programs such as Adobe Photoshop. He realized that he was in trouble. He even explained it in these words:

“People have spent a whole period of time spend it learning where the options are should, and that seemed ridiculous. “I thought that in the future everything would be online and collaborative, and that it would have to be much simpler than difficult tools.”

He thought about developing a design platform that did not require any technical expertise.

At that time Melanie did not have the resources and technical expertise to develop design software. So only in a certain product category, with high school yearbook and founded the company Fusion Books with his wife in 2007. In the meantime, he left university. Again in his own words:

“My mom’s living room became my office and my boyfriend became my business partner. We started out by enabling schools to create their yearbooks in a very simple way. Then I physically print them and all of Australia “We distributed it among the schools.”

Throughout all this, he never gave up on his dream of a broad design platform.

Melanie’s chance meeting with legendary Silicon Valley financier Bill Tai changes the course of her life. After a brief conversation with him, Tai is all together. his dream to create a design platform He invited him to a meeting in San Francisco to discuss.

During this time, Canva’s seeds began to germinate. In 2012, after months of hard work and dedication, Canva closed its first round of funding. more demand than expected and the company received an initial investment of $1.6 million from investors and $1.4 million in funding from the Australian government, proving the potential of Melanie’s vision.

The following year, the website was launched, allowing users to create designs for free.

After five years of pitching to investors, facing countless rejections and engineers who couldn’t get what he wanted, he finally launched the platform in 2013. When Melanie Perkins became CEO and co-founder of Canva He was only 26 years old.

Since then, Canva; Felices has received multiple rounds of investment from various investors including Blackbird Ventures, Sequoia Capital China, T. Rowe Price and many more. It was a big success; He was honored with many awards.

Today, Canva is valued at $25 billion and its stock 30% is donated to charity. Melanie Perkins, on the other hand, became one of the richest women in Australia with a net worth of $6.5 billion in 2021. In 2023, she was on Forbes’ billionaires list.

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