It is no secret that over the years, people have stopped reading books altogether as they used to, at least, says a study of this behavior in Mexico. According to the reading module of the National Institute of Statistics and Geography (INEGI), the reading population fell from 80.8% to 72.4%.

Various factors have contributed to this growing trend as the development of new entertainment technologies has shifted to the background of question sitting.

However, the interest in knowing the authors and stories marked in the history of literature remains hidden among the people, but now with the help of technology.And this is where audio books come into play.

Listening to literary stories has been a trend for many years, in fact there are studies dating back years, such as the Association of Audio Book Publishers (APA), which indicates that in 2017, sales of audiobooks increased by 22.7%. Similarly, a report in 2020 entitled “Audio Books: Storming the World” showed that from 2014 to 2018, the number of online audio books doubled.

In any case, audio books also served as a form of recreation that people use on public transport, for a walk or by car. And the most in-demand genres by users are crime and fiction.

However, as a result of the pandemic, audio books gained more followers and companies like Spotify or Amazon took advantage of such interest, though not only that, there are many separate apps in the Appstore and Play Store. Listening to books and stories.

In the case of Spotify, its directors estimate that audio books have a potential of $ 70,000 million a year. Nir Zicherman, global director of audio books on the platform, explained that audio books represent 6-7% of the larger industry, but it is growing by 20% every two years.

In previous years, even the Streaming platform had already resorted to storytelling strategies, where Hollywood celebrities were recorded while reciting world-famous texts.

However, these days the platform is seeing more and more in audiobooks, the growth opportunity and especially its latest failure solution with a Joe Rogan podcast that several artists who have had their music on the platform condemned. As fake content. Disinformation spreads about the real situation of Covid 19, one of them being singer Neil Young, who said, “Spotify has become a dangerous house of misinformation about COVID. A lie sold for money. “

All of the above led to Spotify’s $ 2.1 million drop in the stock market controversy and that they later had to label their podcasts dealing with pandemic issues.

In short, the consumption of audio books among Internet users and smartphones is more latent than ever, and Spotify reports confirm this.

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