The expansion of the Internet had a huge impact on the relationship between the insurance industry and its users, as we could experience with them in everyday operation. We only have to look back, especially those of us who were already interacting with these services before the network of networks entered our lives, to confirm that we experienced a paradigm shift that completely changed the market.

This profound change in the model resulted in a wide range of improvements for users, which we’ll go over below, and which affect all points of interaction with them, from finding information and entering into contracts to managing permissions and accessing diagnostic test results. The level of access to information (both proactive and reactive) and procedures has reached ceilings that were completely unimaginable even 20 years ago.

An important part of this change came directly from the insurance sector, but we must not ignore the role, also essential, played by some platforms that made it even easier to find information, especially if it involves more than one service those provided by the insurance sector.

The clearest example of this can undoubtedly be found when looking for an insurance proposal that best suits our specific needs. Years ago, we would have had to make long (and usually tedious) phone calls, repeat the same information many times, hope it wasn’t misinterpreted, and hopefully, after devoting several whole mornings to the process, finally have some offers to choose from.

However, today we can use the health insurance comparator, in which we will only have to enter our data, choose what coverage we need and we will automatically get a complete selection of offers completely adapted to what we were looking for. And in the same process, we can directly take out insurance to have it covered immediately.

So graders happened what the Anglo-Saxons call a a game changer, more specifically one at the service of the user, which empowers him in the process of gathering information and therefore in the process of decision-making. And as a more than convinced user of comparison tools, whether in the field of health, mobility, home, etc., it is quite clear to me that these services are one of the best fruits of the technological evolution and globalization of the Internet.

While we might think that this is the only significant change, the truth is that technology brought many other benefits to the insurance industry, and the interesting thing is that some of them are also related to comparators. The most obvious example is the ability to collect and analyze information about the needs of users and that with the huge amount of data generated on these platforms, insurance companies have the opportunity to adapt their policies and services to this demand of the company and products more competitive.

Driving has also evolvedso nowadays we can use the internet, either through websites or insurers’ own apps, to quickly and easily manage entitlements, consult coverage, update data, make policy changes… the list of options is more than comprehensive and covers the whole the most common procedures.

So we do not expect an evolutionary process, but rather a paradigm shift that forced the insurance sector to reinvent itself, to the great benefit of the user, who can now do everything more conveniently, faster and with better results than with the previous system. And of course, We can expect new improvements to come in the futurethrough even more personalized services, optimized administration and other benefits yet to come.