The relationship between Apple and Google has always been somewhat bittersweet. On the one hand, over time we have seen many frictions between the two technologies, but on the other hand, they have collaborated on certain initiatives such as the access key or recently the implementation of the cross-identification system of the beacons used to spy on people’s positions. Not to mention, of course, the signed contract between the two companies to keep Google as the default search engine on iOS.

This type of relationship, in which you can expect hugs and slaps, sometimes even at the same time, leads to the fact that within days of each other, both companies have announced that they have taken the necessary measures to facilitate the process of transferring images from the Google cloud. on iCloud and meet now a video that promotes Safari’s privacy while making a veiled reference to Google Chrome’s lack of it.

Obviously, Apple doesn’t specifically mention Google’s browserbut it only takes one look at the video to realize that the focus is on none other than the one that remains the absolute leader in the browser market today, with a share of around 65%, compared to around 18% for Safari in the year in recent months, according to StatCounter data.

Apple Safari It is only available for some Apple operating systemsso of course he can’t hope to get too far when it comes to Chrome, so we understand that this campaign is mainly aimed at trying to “win back” smartphone (mainly), tablet and PC users from those in Cupertino who, for whatever reasons, have decided to use the Google browser instead of Safari.

In a video that could be interpreted as a mix of The Birds, Hitchcock’s masterpiece, and an episode (not the best, of course) of Black Mirror, we see several users using “any browser” on their smartphones, and how surveillance cameras immediately become a hybrid of birds and cameras that begin to spy on users’ activity. And after about a minute we see a message indicating that «You [actividad de] navigation is tracked«. We then see the user open Safari and the camera-bird hybrids automatically explode.

The ad ends with the text «Safari. A browser that is truly private«, apparently pointing out that the rest (or at least a large part of them) are not. No doubt a closure that Apple must have been very comfortable with.