More than a week ago, we told you that the Xbox Series inventory reduction both consoles.

Today we were also able to discover that the Redmond giant allocates very little resources to Xbox Europe to fund promotional and marketing campaigns for both consoles. This is not a rumor but official information as it comes from Michael Flatt who is the Xbox EMEA marketing director.

According to Flatt, they are in a somewhat unfair position because They have less resources than their competitor (Sony’s PS5), and this prevents them from competing evenly and makes them work much harder to achieve the best possible results. The marketing team of the PlayStation 5 is “blessed” with funds that they are not enjoying, and it makes sense given the huge sales gap in Europe in favor of Sony’s console.

But that’s not all, not only do they have to try to compete with Sony despite having much lower funds, but also they are trying to maintain the already limited funds they receive, as these could eventually be used to cover other queues. It’s strange that Microsoft, a company valued at over $3 billion, would take these types of measures, but at the same time it’s understandable, I’ll tell you why.

Poor sales and lack of interest in Xbox in Europe

This is the basic reason, the root of the whole problem. Microsoft has realized that sales of its consoles in Europe are not only not good, but also there is almost no real interest in themwhich means that sales are still lower compared to those achieved by the PS5.

The Redmond giant must think that in the current situation there is no point in investing money in marketing campaigns in a market where the defeat against PS5 was so evident and where consumer interest in Xbox is minimal. It must be a waste of money for Microsoft and the truth is they are right.

We can wonder if anything would have changed if Xbox Europe had a bigger budget to promote Microsoft’s next-gen consoles from the start, and the truth is, I don’t think so. Redmond Giant suffered a painful defeat with the Xbox One and bad decisions taken with this console when it introduced the current generation models.

At the same time, it all weighed on her The PS5 was boosted by the success and good decisions Sony made with the PS4. To top it all off, we also have to add that Microsoft failed to prove that the Xbox Series X’s specs actually gave it any technical advantage over the PS5, and that it also failed to play into the hands of its exclusive games.

It’s a shame so much wasted potential and unfortunately we’ve reached a point where They even load Game Pass with the latest changes that they introduced. Microsoft needs a 180-degree turn with the next generation, which will also be burdened by the failures of the current generation and those bad decisions. You already know that the user does not forget.