One of the pending trademark infringement lawsuits between world-renowned watch brands Swatch and Apple was concluded today. This lawsuit, the longest-running lawsuit between the two companies, is Swatch’s’Check Other‘ was due to the use of the slogan. Apple sued Swatch in April 2017 because the slogan was similar to its own.think differently‘ used to be.

In the case that first started in Switzerland, the Swiss Federal Administrative Court stated in 2019 that Apple’s slogan was not widely known in the region. Court to justify Apple At least 50% of Swedes must know the sloganHe argues that there is no evidence for this. Apple, who was wrong in the case, later brought the same case to the Court of Justice of the European Union.

The European Union also found Apple dishonest:

The General Court of the European Union announced the outcome of this case today. The court ruled that Apple’s original decision of the Swiss court denied the allegations of wrongdoing† In the summary of the decision it shared, the court stated that Apple’s claim was “based on a misreading of controversial decisions”.

The trademark owner certifies that the word or phrase is distinctive in itself or that its use has been adopted and known. must prove that they have acquired distinctiveness is happening. The European Union court also denied Apple disagreed that the slogan was distinctive, but said consumers did not have enough distinctiveness to confuse the slogan with the “Tick Different” slogan.