US-based technology giant Google is the world’s most popular internet browser. chrome a new decision was announced. According to the statement, it has been in the works for years and is not yet ready. not implementable The third-party cookie blocking feature has now been completely canceled.

Third party cookies, personalized advertisement is crucial. These cookies help advertisers reach the right audience. Here, Google spoke about its plans to block third-party cookies in a statement first made in 2020. across the years unable to make progress The company has now announced that it has cancelled this entire plan.

Okay, now what?

The person who made a statement on the matter was Anthony Chavez, one of Google’s top executives. Instead of doing away with third-party cookies, Chavez more modern He said that they will take an approach and let users make their own choices. However, Anthony Chavez gave a more detailed statement about his new plans. not found.

It is not clear how Google will solve the cookie problem, which has become a snake story. But at this point with supervisors It is a fact that we are arm in arm. In particular, the UK Competition and Markets Authority (CMA) was not keen on blocking third-party cookies. The final point we have reached today is that CMA your wish has been fulfilled it reveals.