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GM introduces new Chevrolet image with slogan: “Let’s go together.” Chevrolet will introduce five new next-generation models in the second half of the year. This year, Chevrolet celebrates
This year, Chevrolet celebrates more than 104 years of presence in Colombia, a constant companion for Colombians on their journey through life. Chevrolet has been a fundamental pillar in the country’s automotive history, becoming a symbol of reliability, progress and family ties. In addition, the company has made a significant contribution to the transport and cargo sector with its range of buses and trucks, and, with the support of a strong network of dealers, has established itself as the brand with the widest portfolio on the market.
Now the story continues stronger than ever. General Motors officially introduces the new world of Chevrolet in Columbia with a renewed brand image, articulated under the slogan: “Let’s Ride Together.” This strategic move aims to align the brand with current trends in a society that is constantly transforming towards more sustainable and connected mobility. This update not only responds to technological changes and consumer expectations, as this commitment is reflected in the design of a new, more authentic visual identity that includes new and brighter colors, a minimalist aesthetic applied to the iconic bow tie emblem, and new typography.
“Manejemos Juntos symbolizes more than just an aesthetic change; it represents a call for unity and cooperation in times of change. By renewing its identity, Chevrolet aims to strengthen its connection with consumers by offering products and experiences that not only satisfy, but also inspire and promote a more dynamic and connected lifestyle. We strive to be at the forefront of sustainable mobility and offer solutions that not only improve the lives of our users, but also make a positive contribution to the global environment. “This transformation is not only evident in the products, but also in the way Chevrolet communicates with its customers through personalized and accessible service,” ” says Chris Rego, General Motors’ market director for South America.
In this new phase, the Chevrolet dealer network will be updated to reflect the brand’s renewed image, offering a constantly evolving product portfolio and high-quality aftersales service. All dealerships will apply strict customer service standards to ensure an exceptional buying and ownership experience. The first implementation of this new image will take place at the new dealership in Bogota, marking the beginning of an expansion that will cover the entire network.
The dealer network, which currently includes more than 90 sales points and more than 80 after-sales service centers in more than 40 cities across the country, is equipped with advanced technology and a highly qualified team. In addition, new dealerships will open, offering an even broader and more accessible service, confirming Chevrolet’s commitment to excellence and customer proximity.
“We are ready to begin a new chapter in the General Motors heritage in Colombia. All these years, Chevrolet has been more than just a means of transportation; it is a car that has accompanied generations in the most important moments of their lives. With this new commitment, we consolidate one of our greatest goals: to be pioneers in innovation that connects people with what matters; family, the planet, a better future. We are committed to offering high-quality, reliable products and services, tailored to local needs and supported by strong human support. In a country where family and community are fundamental, we strive to simplify and enrich human connections through our vehicles and services, turning every adventure on the road into a shared and memorable experience.” ” says Juliana Lopez Isa, General Motors’ commercial director in Colombia.
Connectivity and the introduction of new technologies will be key pillars of the new Chevrolet world. Within this structure, the OnStar platform will be a fundamental component, delivering advanced services that integrate the latest technological innovations. Not only will OnStar continue to offer advanced connectivity and real-time assistance, but it will also optimize the driving experience and safety of new models, reinforcing Chevrolet’s commitment to customer service excellence.
The new world of Chevrolet not only represents the debut of a new brand image, but also marks a new era of world-class vehicles. In the second half of this year, General Motors will launch five 2025 Chevrolet models that reflect the brand’s commitment to advanced automotive technology.
It will stand out for its comprehensive development of screen, safety, technology, design and comfort. This SUV will include the latest technology solutions and premium parts, providing an excellent driving experience. Among the distinctive features, the panoramic roof with a sunroof will give a feeling of spaciousness and light in the car’s interior. Captiva XL with 7 seats and a spacious interior will once again confirm its position as a benchmark in the market.
It will open a new crossover SUV segment in the country, combining the functionality of an SUV with the maneuverability of a crossover. It is the only 7-seater at a truly affordable price. Its design and colors will make it stand out in its segment, offering simplicity and ease of use. In addition, it has proven itself as the most fuel-efficient three-row truck in its segment.
It will be the perfect choice for those looking for performance and payload in a robust and powerful pickup. It will change the standards in its segment. Incredibly safe, technologically advanced and comfortable, it will be equipped with a 2.8 Turbo engine that will comply with Euro 6 emissions standards and have electronically controlled 4×4 traction for optimal performance on any terrain.
It redefines the SUV segment by combining the performance of a true SUV with the aesthetics of a sports car, all in a 100% electric format. In Colombia, the RS version will be offered, featuring an urban, sporty design that combines versatility and electric performance. The Blazer EV attracts attention with its unique appearance and details such as interactive lighting, illuminated black grille and 21-inch wheels.
With its innovative design, it redefines the concept of style and functionality in the interior of an electric SUV, including a sports steering wheel with RS badge, a large space with many compartments and an elegant black interior with blue accents. The exterior stands out, with handles with Pop-Out function, a panoramic sunroof, a trunk with hands-free opening and LED headlights with automatic on/off.
One of the fundamental pillars of Chevrolet’s new image is the integration of cutting-edge innovations. In this context, the launch of the Ultium platform in the Chevrolet Blazer EV and Chevrolet Equinox EV models represents a key strategic commitment. Designed to revolutionize electric mobility, Ultium offers greater range, fast charging, scalability, flexibility, cost-effectiveness and superior performance. The ability to connect the battery to General Motors systems optimizes energy management and vehicle function synchronization, underscoring Chevrolet’s commitment to technological excellence and sustainability.
In his mission to create peace with zero accidents, zero emissions and zero congestionGM is expanding its commitment to advancing electrification by not only offering zero-emission vehicles, but also by strengthening and making a significant contribution to the expansion of the country’s charging infrastructure through its Chevrolet Power Stations, of which there are now more than 30 across the country.
In short, the company reaffirms its commitment to continuous investment in Colombia, contributing to the development and progress of the country. General Motors, through its Chevrolet brand, aims to become one of the leading companies in the commercialization of new generation vehicles, including a world-class portfolio. These vehicles will be designed with the highest standards of innovation, quality, technology, connectivity, design, comfort and safety.
From lightweight cars and versatile SUVs to rugged pickups, cutting-edge electric vehicles and powerful, eco-friendly trucks, Chevrolet’s offering is steadily moving towards a more sustainable and connected automotive future. In fact, following new launches in the second half of this year, the brand will introduce 7 more vehicles that will hit Colombian soil in the coming months.
Source: Technocio
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