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The story of Louis Vuitton, one of the most luxurious brands in the world, goes back to a child from a poor family. The journey of a little
The story of Louis Vuitton, one of the most luxurious brands in the world, goes back to a child from a poor family. The journey of a little boy, the current giant company made.
Get your tea and coffee. This How the story that began with a homeless boy brought Louis Vuitton to today Let’s take a look together.
French fashion designer and businessman Louis Vuitton was born in 1821. His mother was a farmer and his father a carpenter. His mother died when Louis was very young, and his father married another woman. Because his stepmother treated him badly, Louis ran away from home at a young age and went on foot to Paris for 2 years, a journey he began at the age of 14.
He worked at various jobs until he arrived in Paris. He was apprenticed to the famous luggage maker Monsieur Maréchal in Paris. In 1854 he founded his own company. In this small workshop the Louis Vuitton brand was born. It came onto the market by making waterproof suitcases with flat lids. His work was highly appreciated and requests came from all over the world.
When war broke out in 1870, Louis’ shop was destroyed and his belongings stolen, but he did not give up and He decided to start all over again. He opened his new store in a better location. He had now made his name much more famous.
He made the trunks and luggage of royal families, aristocrats and rich people. He designed special bags for important people. Unique designs and the quality of the materials used, It distinguished the brand from others.
Louis Vuitton passed away in 1892 and his son Georges Vuitton took over the reins of the company. That iconic ‘LV’ logo also appeared during this time. When World War I broke out, instead of luxury designs like those of Louis Vuitton, more durable military bags The need was felt and production continued in this manner.
When the war was over, there was a return to luxury bags. They tried to get out of the economic fluctuations in the most innocent way and they succeeded. During this period Georges also died and his son Gaston took over the helm. II. When the Second World War began supply is limited However, they did not give up their stability and continued to work in the most effective way.
As you know, counterfeit products were one of the problems that Louis Vuitton struggled with. They organized advertising campaigns against fraud. Corporate sales in 1987 up to 1 billion dollars had reached and spread throughout the world.
When the head of the company died, the children took over the management. When the Asian crisis broke out, the company was hit again, but they did not give up They bought new brands. They also invested in different brands in different areas.
New investments, product range expansions, acquisitions… all strengthened the company and made their mark on the market in the 2000s. It currently has almost 500 stores in over 60 countries and the brand is fully $46.543 billion It was your value.
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Alice Smith is a seasoned journalist and writer for Div Bracket. She has a keen sense of what’s important and is always on top of the latest trends. Alice provides in-depth coverage of the most talked-about news stories, delivering insightful and thought-provoking articles that keep her readers informed and engaged.
