Apple It became the 16th tech company to support the initiative, joining a voluntary commitment proposed by the White House to develop safe and ethical AI. The decision comes on the eve of the launch of its own generative AI model, Apple Intelligence, which will cover more than 2 billion Apple users worldwide.

Apple According to TechCrunch, Amazon joins 15 other tech giants, including Google, Microsoft, and OpenAI, who pledged to follow the White House’s guidelines for AI development in July 2023. Notably, Apple did not announce plans to integrate AI into iOS until the recent WWDC conference in June, when it announced its intention to advance generative AI by partnering with ChatGPT on the iPhone.

Analysts weigh in on the decision Apple In an attempt to demonstrate a willingness to cooperate in the field of artificial intelligence by a company known for its controversial relations with regulators. In the face of increasing pressure from lawmakers and public fears about the uncontrolled development of AI, Apple has decided to portray itself as a company that is responsible and ready to adhere to ethical principles.

As part of the voluntary commitment, the companies are committed to thoroughly testing the security of their AI models before they are released to the public and providing public information about the test results. They must also ensure the confidentiality of AI models under development by limiting access to development to a broad range of employees. A labeling system for AI-generated content has also been agreed upon so that users can easily distinguish it from content created directly by humans.

While these commitments are voluntary, the White House sees them as “the first step toward creating safe and reliable AI.” Additionally, a number of bills to regulate it are currently under consideration at the federal and state levels.

In parallel, the US Department of Commerce is preparing a report on the potential benefits, risks, and consequences of open-source AI models. At the same time, closed-access AI models have become the subject of heated debate, as limiting access to powerful generative models could negatively impact the development of AI startups and research.

US officials also noted that federal agencies have made significant progress in fulfilling the tasks set out in the October executive order. To date, more than 200 AI experts have been hired, more than 80 research groups have gained access to computing resources, and several frameworks for the development of AI have also been published.