If you don’t feel like answering messages on your company’s Instagram or WhatsApp account yourself, leave it to your AI clone.

Meta announces the opening of the AI ​​Studio with a blog. This feature will allow Instagram users to create an AI clone of themselves. In Mark Zuckerberg’s ideal world, well-known content creators and companies will use the tool to chat with their followers and customers via Instagram, Messenger and WhatsApp.

Meta provides the necessary tools in the AI ​​Studio to make your AI clone as personal as possible. From appearance to prompt templates, users can fully customize their artificial doppelganger. The AI ​​clones can only be used for personal use, but can also be used for chatting in Instagram, Messenger or WhatsApp.

In line

Generative AI still has an unpredictable side, so you can dictate what your AI clone can and cannot do. For example, you can mark certain topics the AI ​​is not allowed to talk about, who it is allowed to reply to, and turn automatic replies on and off. It is the user’s responsibility to ensure the AI ​​clone stays in line.

The trend towards generative AI is increasingly flooding the internet. Search engines can no longer distinguish between content created by humans and AI, and in chat conversations you are never 100% sure whether you are dealing with a real person. Conversations with Meta’s AI clones are marked accordingly.

First in the USA, then in Europe?

The AI ​​Studio is currently only open in the US, with LLama 3.1 as the underlying model. There is no certainty that this will also be the case in Europe. To train its AI models, Meta wants to collect unlimited data about users, but this is in conflict with European data protection legislation. The company had previously decided to phase out AI projects in Europe.