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Boyner, where we can find many brands we are looking for without visiting one store after another; One of the most important brands in the retail industry. It
Boyner, where we can find many brands we are looking for without visiting one store after another; One of the most important brands in the retail industry.
It came into our lives 43 years ago, in 1981, and remains popular today. Well, until we reach this point How did it go? and achieved success?
Boyner Holding’s first company, which was founded under the leadership of Osman Boyner from the Boyner family, was established in 1952. It was Altınyıldız Mensucat ve Konfeksiyon Factories A.Ş. Boyner was founded in the 1980s.
Boyner’s name was initially “Çarşı” and it opened in Bakırköy, Istanbul. Later in Kızılay (Ankara) and Sultanhamam (Istanbul) two new stores It is more open. In 1991, a whole new breath came into Çarşı. They opened a new store of 7,000 square meters.
In the “Carsi Maslak Store” in Istanbul In addition to men’s, women’s and children’s departments, there are separate departments such as sportswear, home and shoes available. was also included. Such a retail approach was unique in Turkey at the time.
In 1998, 4 stores were opened in a row. These; They were Bazaar Beylikdüzü, Bazaar Şaşkınbakkal, Bazaar İçerenköy Carrefour and Bazaar Adana. He continued to push his boundaries. The growth continued in 2002-2003.
Instead of focusing on Istanbul Konya, Diyarbakır, Trabzon, Denizli and Mersin It also opened new stores in cities like. Yes, in those periods the store was still called Çarşı and not yet Boyner, but it had become a popular store.
In 2004, Çarşı, a well-known brand, changed its name as part of the change program. Updated as “Boyner” and expanded the categories a bit more. There were now concept stores (Boyner Home, Boyner Sports) such as cosmetics and household textiles.
In 2013, another established name in the industry, All shares and trademarks of YKM he bought. He kept moving forward and gaining strength. One of the most important features; was to gather customers with different expectations in one store.
Boyner managed to gather all consumers in one store by bringing something that had never been done before to Turkey. Currently we have 110 stores in 40 different provinces in Turkey, a sales area of at least 250,000 square meters, at least 600 brand options and 12 categories owner.
According to Boyner’s own report, the stores receive over 120 million visitors and online sales exceed 500 million. When evaluated as Boyner Group, 6 group companies, more than 250 stores, more than 8 thousand employees contains.
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Source: Web Tekno
Alice Smith is a seasoned journalist and writer for Div Bracket. She has a keen sense of what’s important and is always on top of the latest trends. Alice provides in-depth coverage of the most talked-about news stories, delivering insightful and thought-provoking articles that keep her readers informed and engaged.
