With the start of the Olympic Games, advertisements from many companies appeared on the screens. One of these advertisements was the ‘Dear Sydney’ advertisement from Google. This advertisement featured artificial intelligence from Gemini. After the reactions Googleannounced that they had decided to pull the ad.

In the ad in question, a father is an Olympic athlete. To Sydney McLaughlin-Levrone He wants to write a letter. For this he and his father use the productive artificial intelligence of Google Gemini. At the end of the letter “With a little help from Gemini” The explanation is there.

After reactions the advertisement was withdrawn

The response to the ad wasn’t quite what Google expected. For example, Shelley Palmer, a professor of advanced media at Syracuse University, explains that the approach in this ad is so ‘Human thoughts become unimportant’ a monocultural future” He criticized that this entails risks. It was also argued that the ad was confusing about the role of artificial intelligence in people’s own expression of their feelings.

A Google spokesperson said they removed the ad following the comments and that their goal was to praise the US team, while stating that artificial intelligence supports but cannot replace human creativity. on the topic Google spokespersonHe added that the ad did not receive any response in the detailed testing they had conducted earlier.

On the other hand these reactions It may not be just because of advertisingAs artificial intelligence technologies continue to evolve, discussions in areas such as creativity, originality, privacy, and security continue to intensify.