That Elon Musk is a very strange character It’s something that needs no explanation at this point. Terribly impulsive, although (in general and especially in the past) with a good eye for seeing the potential of certain markets to invest in, in his early days he seemed to know how to keep control and act more logically, sensibly. way, whereas for some time now he seems to have completely succumbed to the emotional part, to the point of being consumed by the character he’s built around himself.

Although his “shitholes” weren’t just on the social network, there’s no doubt that some of his most famous impulsive decisions center around Twitter, starting with the very shopping operation that, as you’ll recall, he wanted to back out of after the numbers ran, something, what you should have done before signing the purchase contract. So, His relationship with Twitter as an owner got off to a bad start, and he hasn’t looked back since.

I’m not going to make a detailed list of Elon Musk’s bad decisions as head of Twitter, and I’ve said on other occasions that I understand his desire to try to improve the monetization of the social network. The problem is that quite a few of his moves have resulted in production Twitter is a less attractive platform for advertisers who see, among other things, that rejection by the moderation teams has resulted in their ads appearing next to hateful content. The wound in this sense began to be noted from the first moment, and since then the trend has continued.

We tried to be nice for 2 years and got nothing but empty words.

It’s war now. https://t.co/MEzH0vqz0p

— Elon Musk (@elonmusk) August 6, 2024

We know that any other company in a similar situation would act to try to win back the lost advertisers and implement the necessary improvements to make the platform attractive to them again. This is not the case because, as we read in The New York Times, Elon Musk Sues Twitter Advertisers For Boycott. The lawsuit targets GARM (Global Alliance for Responsible Media), a group made up of some major advertisers that Musk claims violated antitrust laws by not advertising on Twitter.

When Elon Musk appointed Linda Yacarino to lead Twitter, he did so because of her extensive experience in the commercial market to try to re-attract lost advertisers. However, the more than proven professional solvency of the new CEO was enough to stop the bleeding of major advertisers who gave way to other advertising content of more than questionable quality. A situation that now seems more irreversible than ever with this lawsuit..

I don’t know the American legal system, but Elon Musk does reported their potential advertisers for not announcing on Twitter, at least at first it sounds like another “hype”, another impulsive decision out of touch with reality. And on top of that, it will create even more rejection in the market, in the advertising market, which will now not only see Twitter as an unwanted space to display its content, but also as a platform that believes it is legally obligated to use its services.