Social media giant X, led by Elon Musk, recently filed a lawsuit against leading advertising companies. Here’s why advertisers massive boycott of XAmong those charged Unilever, Mars, CVS, Orsted There are dozens of major advertising companies, including .

The tech giant announced that these companies, through an initiative of the World Federation of Advertisers (WFA), “withholding billions of dollars in advertising revenuehe accuses.

‘They conspired to boycott X and threatened our future’

The name of the WFA initiative mentioned here is the Global Alliance for Responsible Media (GARM). To participate, companies, organizations Do not advertise on social platforms that do not meet the security requirements It is necessary. X also stated that GARM organized a boycott to force companies to comply with the safety standards and filed a lawsuit on this issue.

X CEO Linda Yaccarino also shared a video on the topic. In the video, “The evidence and facts are on our side.” The manager said and added the following: “They conspired to boycott X, threatening our future.”

In a separate post, Musk describes all the companies that are collectively being boycotted by advertisers for this reason. called to litigate and stated that this attitude could be an “organized crime.”

X intends to receive compensation if it is determined that the advertisers’ actions are unlawful. Time will tell how the case will turn out. It is a matter of great curiosity whether the company gets what it wants.