In the first half of 2024, the security camera market in China saw significant growth, with sales volume reaching 1. 27.91 million unitsincreased by 9.2 percent year-on-year. Even sales revenue reached 5.6 billion yuan, up 1.1 percent year-on-year.

Xiaomi is the first security camera manufacturer

According to what I do at RUNTO Technology, Xiaomi ranks first For each skin, sales are made for online shopping through the surveillance camera. In the first half of 2024, Xiaomi, Joan, EZVIZ and TP-LINK dominated the online market with a total quota of 40.9%. Xiaomi in particular achieved a superior market share of 16%confirm the leader of the discussion.

Online shopping is a place where surveillance cameras are displayed 4.5% market quota increase, Reached 50.8%Sales in the offline market are unchanged compared to the same period of the previous year, with the market quota decreasing by 4.5%. This can be attributed to the complete reduction of consumer acquisition behavior in the offline scenario, the inadequacy of traditional tele-camera marketing, and the complete inadequacy of the incentive effect of the business model.

Another interesting fact is that the average price of online surveillance cameras will increase from 256 yuan in early 2023 to 226 yuan in June 2024, indicating a decrease of about 11.7%. This affected the decline of consumption and increased competition between enterprises.

In recent years, we do not neglect to purchase e-commerce platforms used by telecameras in external scenarios. In the first half of 2024, the sales quota of indoor security cameras reached 56.1%, maintaining its dominant position. However, with the increasing trend of consumers to travel, the demand for surveillance both in-house and abroad has increased rapidly, and the quota of external security cameras increased from 37.2% in 2022 to 43.9% in the first half of 2024.

In the first half of 2024, the share of sales of televisions with crying monitoring increased by 6.5% annually, reaching 22%. Penetrating a camera related to pets and recording an annual increase of 30% with a sales quota of less than 5% at a lower price.