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Apple admits there is no alternative to Google search despite antitrust ruling

  • August 8, 2024
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As you may recall, Google was found guilty of violating antitrust laws on Monday by a US District Court decision. As for the agreement with Apple, this agreement

As you may recall, Google was found guilty of violating antitrust laws on Monday by a US District Court decision. As for the agreement with Apple, this agreement has been in effect since 2002 and has made Google the default search engine on all of the company’s devices, providing significant gains for both.

Google to pay Apple in 2022, Financial Times says 20 billion dollars as part of this partnership.

District Judge Amit Mehta’s decision casts doubt on the legality of the deal. violates anti-monopoly legislationAnalysts at JPMorgan predicted that Apple would face “uncomfortable alternatives” such as revenue-sharing deals with other search engines like Microsoft’s Bing, which is seen as less profitable because of Google’s better ad monetization abilities.

What about Apple’s own research?

The court also considered the possibility of Apple developing its own search engine, although an internal Apple study conducted in 2018 found that even if Apple retained 80% of searches, it would still face a $200 million loss in revenue. $12 billion in the first five yearsJohn Giannandrea, a former Google executive who now works for Apple, has expressed concern that Apple could end up with an unprofitable search engine that cannot serve users as effectively as Google.

Google will appeal the decision

Google plans to appeal, but analysts believe the chances of a positive outcome are slim. Depending on the final decision, Apple could be forced to accept a less favorable deal with Bing or be stripped of the right to set the default search engine altogether, according to independent analyst Eric Seifert.

Source: 24 Tv

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