The Digital Markets Act (DMA) is causing significant changes for the big technology companies operating under it. European Union (EU)Apple announced this Friday that it has updated the rules for app developers in its ecosystem in order to comply with current legislation.

This is a change that won’t go unnoticed, because as we know, the Cupertino company has been promoting a closed and rather restrictive philosophy for decades. Starting this fall, we’ll start seeing external links in apps.

Fewer restrictions for developers, more options for users

The changes go into effect today for developers who already have access to the resources to start integrating them in your applications iOS 18, iPadOS 18, macOS 15, tvOS 18, visionOS 2 and watchOS 11, but as we said, will be visible to users in about a month.

So you might be wondering what kind of links the Tim Cook-led company will allow. We’re seeing a pretty striking opening. Developers can include promotional links that link to an alternative app store, another app, or a website, for example.

Developers are now allowed to “design and implement communication and conversation features within their apps,” Apple says in its press release. offer promotion. This includes providing information about subscription prices or other offers available inside and outside the app.”

As if that wasn’t enough, Apple is also opening the door for apps to include instructions on how to subscribe to offers outside of the app. “These communications must provide accurate information about digital goods or services available for purchase.”

Commissions still available

Apple does not forget commissions. All sales made through external links they will receive a commissionHowever, it should be noted that this rate will be lower than the App Store commission. Here everything will depend on the developer’s characteristics (volume, downloads, etc.).

Image: Xataka Mobile

The new rules also state that developers must inform users that transactions are being processed on an external platform, not Apple. Above is a table showing the commissions the Cupertino company will receive after the announcement.

Pictures | Manzana

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