Although we may remember 2024 in the coming years as the year when Xiaomi launched its first electric car, the Xiaomi SU7, the truth is that the company’s global figures They break records wherever they go.For example, data provided by Canalys on the brand’s shipments and sales figures in Latin America.
Unfortunately, there is no country breakdown, so we don’t know how Xiaomi is performing. Regions as powerful as Mexico, Colombia or ArgentinaBut we do have a global count that shows Xiaomi’s health on the continent is good. It’s comparable to the health in Spain, where Xiaomi has relegated Samsung to second place.
Xiaomi swallowed Motorola and is already looking at Samsung
With Canalys data in hand, we can confirm that Xiaomi is performing great on the other side of the ocean. The company made profits A spectacular 35% growth We talk about a comparison between the second quarter of each year and here we see Xiaomi going from shipping 4.6 million units to 6.2 million units, which puts it at 19% market share.
A non-trivial number, because it means: Xiaomi surpasses Motorola worse, it is down by 1% in the same comparison. Xiaomi is looking to take Samsung’s 30% share after it has overtaken Motorola, which it has left behind by two percentage points. If we consider that a year ago Samsung had 34% and Xiaomi had 17%, i.e. doubled, and now the gap has narrowed to 11 points, the truth is that chasing Samsung does not seem like a utopia.
Xiaomi should not fall asleep in any case. Other manufacturers like Honor and Transsion are also growing at a good pace They point out that the mobile landscape in Latin America could change a lot in the coming quarters. We’ll see what happens and keep an eye on major consultancies like Canalys that always provide an up-to-date vision of brand movements. But whatever the case, it’s a great second quarter of 2024 for Xiaomi. They’re going for it.
via | Canalys (Chinese)
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