Lacoste The brand’s crocodile logo, which has become one of its fashion symbols, is no longer just a brand mark.

Even if we don’t use the brand, it is now etched in our minds. crocodile figure What story do you think is behind it?

Our story begins with René Lacoste, a young and talented tennis player.

Lacoste is as successful as its successes on the field. with his unique personality and style He also stood out among the athletes of that period.

Combining his passion for tennis with an innovative perspective, Lacoste wanted to make a unique mark in the world of sport and took pride in his performance on the court against his rivals. with perseverance and determination was also mentioned.

René Lacoste played in every match until he became the best player in the world in 1926 and 1927. to attract attention He succeeded and attracted attention with these features.

So much so that a determined player gave him a nickname It might even make money.

It was a suitcase made of crocodile leather that earned him the nickname Crocodile!

When René Lacoste went to Boston for a tournament in 1923, he saw a window display while visiting the shops. a suitcase made of crocodile leather Attracting his attention formed the basis of both his nickname and the famous logo.

Lacoste really liked this suitcase and its trainer if he wins the match He promised him that he would bring the suitcase.

Lacoste did not win the competition, but even though he did not have the suitcase, this event earned him a title that he would carry with him for the rest of his life: “Le Crocodile” means “The Crocodile”.

This nickname symbolized the stamina he showed on the field and his never-giving-up character, and in a short time he became famous among those around him. began to spread.

This title of Lacoste was adopted so often that this crocodile figure eventually became part of his clothing.

In 1927, a friend drew a simple yet striking crocodile logo that Lacoste wore while playing tennis. in the pocket of your white coat was processed.

This little detail is from Lacoste symbolizes his personal style and determination on the field. was born as a symbol.

Lacoste’s personalized logo with the crocodile figure became more widespread over time, and when the Lacoste brand was founded in 1933, the crocodile figure official logo of the brand It started to be used as.

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