It’s no secret that Microsoft likes ads. He was one of the most controversial update to Windows 11, that the Redmond giant has been showing Windows 10 users full screen for a long time and that it remains more or less active.

The Windows 11 update ad usually appears when you start your computer. In it the user is notified of the end of support Windows 10 on October 14, 2025 and are shown two options in the foregroundone to update directly to said operating system and the other to schedule said update.

In the background, directly in the lower left corner and in small font, the option “keep Windows 10” will appear. This interface-level design has caused a lot of controversy among Windows 10 users affected by these ads, as it is clear that Microsoft is trying to mislead users and that they believe they only have one option, to upgrade to Windows 11 now or schedule said upgrade.

This approach could cause confusion, especially among users with less knowledge and those who are less careful, who could end up update to Windows 11 by mistake thinking they had no other choice, the descriptive text of Windows 10 end of support is actually written in such a way that it makes us think that upgrading is the only option.

We will no longer see update notifications on Windows 11

Microsoft did not plan to change its strategy, quite the opposite. The company has openly confirmed that it plans to expand this campaign and will do so by showing this Windows 11 upgrade ad more users of Windows 10.

Fortunately, Microsoft finally listened to the community, saw the massive amount of criticism it received, and therefore decided to back off, at least for now. However, it is important to clarify that it does a temporary pause, not a definitive cancellationwhich means that Microsoft will provide more information in the future about when it will restore this measure.

This extension it will affect all unmanaged computers based on Windows 10 that depend on Microsoft to receive updates, including PCs with Windows 10 Pro and Pro Workstation licenses, cloud-added domains, and devices not managed by IT. Managed devices will not be affected.

The truth is that these types of ads They are not doing Microsoft any favorsjust the opposite. Windows 11 hit the market in late 2021, which means it’s been available for almost three years and is widely known. Resorting to full-screen ads with a dubious interface is not the best way to attract Windows 10 users to Windows 11.

We’ll see how long it takes for Microsoft to get back on track with full-screen “upgrade to Windows 11” ads.