Why did Kliksa, which had the potential to become Sabanci Holding’s Amazon, suddenly disappear? (Actually, it’s still with us!)
August 16, 2024
0
Clicksa, By Sabanci Holding in 2012 Since its establishment, it has established a strong position in the industry by reaching a broad customer base in a short period
Clicksa, By Sabanci Holding in 2012 Since its establishment, it has established a strong position in the industry by reaching a broad customer base in a short period of time.
Kliksa, Sabanci Holding’s ambitious technology and e-commerce project, is literally The Turkish Amazon That was his goal!
Affordable pricing policy and reliable customer service made Kliksa stand out from its competitors.
One of the largest holding companies in Turkey Behind Sabanci Holding are This was of course one of the reasons why Kliksa became famous in a short time.
technological products It offered its customers many products in many categories, especially electronics, home appliances, personal care products and many more.
Mostly organized campaigns and discounts It achieved great success and managed to attract consumer attention to a large extent.
So much so that in 2014 it managed to take its place among the largest e-commerce sites in Turkey!
Kliksa managed to capture a large market share. However, in those years, during this rapid rise, the digital transformation took place to the rapidly developing dynamics of e-commerce It was also necessary to struggle with difficulties such as keeping up.
Since 2015, the e-commerce sector in Turkey continued to grow rapidly and many companies such as Kliksa new player also began to enter this field.
N11, Hepsiburada and Gittigidiyor Kliksa increasingly began to experience the bitter taste of competition against big rivals like Kliksa.
Sabanci Holding’s strategic change in the e-commerce sector also led to the end of Kliksa.
In 2016, Sabanci Holding decided to merge Kliksa with its main retail company Teknosa, and with this merger the Kliksa brand gradually disappeared and the platform As Teknosa’s outlet valve It became a part of him.
In other words, the products and services offered by Kliksa will continue under Teknosa’s e-commerce platform Brand Kliksa It slowly disappeared into history…
Source: Hurriyet, Webrazzi
Our other content on disappearing brands that might interest you:
Alice Smith is a seasoned journalist and writer for Div Bracket. She has a keen sense of what’s important and is always on top of the latest trends. Alice provides in-depth coverage of the most talked-about news stories, delivering insightful and thought-provoking articles that keep her readers informed and engaged.