Imagine you’re at an Apple presentation. Steve Jobs He introduces you to a product, but does so in such a way that your curiosity peaks and the product in question literally makes your eyes light up.

The only thing going through your mind at that moment is that you have to have this product! At this point Steve Jobs, who went beyond being a CEO and managed to become a marketing artist, used a cunning tactic comes into play.

Let’s walk through an example. While promoting the iPad, Jobs is actually sending important messages to our subconscious.

When Steve Jobsi introduced the iPad in 2010, he first noticed that the price of the device was high according to experts. It should be $1000 states.

Then he did that “So $999!” with his humor After winning the public’s sympathy Continue with the main part of the presentation.

At this point, he has now gained the public’s attention and trust. He then priced the iPad, which he says should actually cost $1,000. $499 When he says that he has decided so, he delivers the final blow.

Because it’s $499 for the consumer who is willing to pay $1000. more than attractive A situation has been reached!

This tactic is called the anchoring effect in marketing literature!

anchor effectIt is explained as a person’s tendency to shape subsequent evaluations based on information they encounter for the first time.

So especially this psychological effect in pricing and decision-making processes is used frequently.

For example, when you evaluate the price of a product, the first thing you hear is the price. influences your perception and this initial information serves as a kind of ‘anchor’ for your subsequent decisions.

In the above presentation, Steve Jobs first anchored the audience at $1,000 and then offered them the prize of $499. I hope the second prize will be more affordable. objectives.

In summary, this concept, which we call the anchoring effect, is especially important for consumers in marketing decisions. shape their perception It stands out as a powerful strategy used

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