Last week, as you may remember, the presentation of the Pixel Watch 3 generation took place, at the Made by Google event shared with the new Pixel 9. As we already told you, this third generation of Google’s smartwatch comes with very interesting newsas a new larger version (45 millimeters), a significantly improved screen compared to the previous generation, which was already at a good level in this sense.

Although this was already more or less evident with the previous generation, this new evolution confirms it Google’s commitment to smartwatches is unwaveringthat there are plans for the present and the future, and that its annual renewal can therefore be expected to remain constant. Something that is very positive for all users who felt attracted to this proposal compared to those that it competes with.

The competition in this sector is tough, not as tough as it faces in others like smartphones, but certainly much more than what Google is used to in other areas of its business. This explains to us that from time to time we encounter the most diverse changes, aimed at fine-tuning your strategy. Latest? Well, that’s exactly what we experienced last week with the launch of the new Pixel devices during the month of August.

Well, it seems that a much deeper change is coming in this strategy, which is to end what we can think of as “internal competition”. So as we read in 9to5Google, Google has confirmed that it will no longer launch Fitbit-branded smartwatchesthereby focusing all of its shooting power exclusively on the Pixel Watch. Launched nearly two years ago, the Versa 4 and Sense 2 mark the end of this diversified proposition.

The move, although it risks losing the most loyal users of the historic brand, five years after it was acquired by Google, actually responds to the appreciation that has spread since the launch of the first generation of the Pixel Watch and that is The line that separated one from the others was much finer than one might expect.. Since then, the arrival of two subsequent generations has led to additional quantification functions that have further sharpened this, so this decision, despite the risk I mentioned earlier, is the most correct one.