The Epic Games Store began its adventure in 2018 and since then has focused its strategy on two main pillars, forcing the launch of temporary exclusives on its checkbook-based platform and giving away games. Both measures have a clear objective, attract more users to the said platform.

It is very simple to understand, by giving away games you motivate the players create an Epic Games Store account, and this could encourage them to look at the company’s catalog and “snack” when campaigns with interesting offers are produced.

The same thing happens with temporary exclusives, which force players to make a decision: either they will buy the game on said platform, or they will have to wait a few months, or maybe even more than a year to enjoy it, which is what most users do. they are not willing to accept.

Epic Games got it right with their game giveaway policy

This was confirmed by the company’s CEO, Tim Sweeney, who said yes a very “economical” strategy to create a user acquisition program and it was much more profitable and beneficial than investing in advertising campaigns through media such as Google Ads or Facebook.

That has an explanation. Money invested in providing games to users it goes to the developersand at the same time it is a more direct way to acquire users because these yes or no, they need to create an account get these games for free. For Sweeney, this strategy is far more effective in every way than resorting to advertising.

Good news for players. That Epic Games is happy with the results of this strategy means that they will continue to give away games in the long run. However, The question of temporary exclusivity did not go so wellas Sweeney acknowledged.

The CEO said that they spent a lot of money to get exclusive launch of games on their platform. Some of these exclusives did very well, but most were not a good investment. However, he emphasized that the game gives the program It was so successful that it was something “magical”.

What does your future strategy look like?

The truth is that it is very clear. Epic Games will continue to bet on exclusives, but it is likely that they will limit their efforts in this regard a bit and that they will focus more on promoting the promotion of free games, since this is the most profitable and works best for it.

Last year was one of the most significant in this sense. The Epic Games Store gave away a large number of games, although undoubtedly the most important and popular was GTA V. Overall, users of this platform claimed 580 million free games in 2023.

Another big campaign for free games on the Epic Games Store will take place this Christmasa classic that the company has been celebrating for years and which is usually accompanied by offers and discount coupons.

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