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The ketchup we eat in restaurants is real Heinz Have you ever wondered if that is true? “How?” We hear you say it, but sometimes original Heinz ketchup
The ketchup we eat in restaurants is real Heinz Have you ever wondered if that is true?
“How?” We hear you say it, but sometimes original Heinz ketchup is not used in restaurants. Some restaurants even return empty Heinz bottles with a cheaper, lower quality ketchup You can choose to fill it and serve it in the same bottle.
Heinz believes this misleading practice by restaurants is to the brand reputation Realizing how much damage he could do, he rolled up his sleeves to make a very smart move.
This deception, by filling the original Heinz bottle with low-quality ketchup, distorts the taste, texture and quality of the ketchup that customers consume under the impression that it is Heinz. It made them wonder.
Furthermore, these counterfeit ketchups not only did not reflect the taste of real Heinz, but in some cases could even be harmful to health, leading to the brand being discontinued with severe cases It might even cause him to be confronted with it.
Heinz quickly launched a campaign to protect its customers from this potential danger to great success transformed.
“Is this Heinz?” In its campaign, Heinz redesigned the label on ketchup bottles.
A note on the edge of the label that exactly matches the color of the ketchup inside. red stripe withdrew.
This way, consumers can now determine whether the ketchup served is real Heinz by comparing the red in the bottle with the red on the label. can easily understand was intended.
In addition, there is a system that can compare the color of bottles from which the label has been removed. filter developed.
In addition, creative and courageous advertising too It attracted a lot of attention and this creative campaign was a great success.
The marketing firm that managed the campaign found that 97% of consumers did not know whether the ketchup they were getting was real or not. can accurately detect found it.
And this awareness is reflected in the use of original Heinz ketchup in restaurants. an increase of 24% as long as.
In short, thanks to this simple yet effective campaign, Heinz maintain brand reputation and won the trust and appreciation of its customers by ensuring their health.
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Source: Web Tekno
Alice Smith is a seasoned journalist and writer for Div Bracket. She has a keen sense of what’s important and is always on top of the latest trends. Alice provides in-depth coverage of the most talked-about news stories, delivering insightful and thought-provoking articles that keep her readers informed and engaged.
