I think we have to ask ourselves what do brands like Coca-Cola, Apple and Toyota have in common? global brands We receive the answer that this is the case.

Why are Germany, America, South Korea, Japan and many other countries so successful in creating global brands? Or why are we just as concerned about this issue? Can’t we achieve success?

This is where the importance of investing in branding rather than focusing on manufacturing and supply chain comes to the fore.

One of the biggest problems is the lack of our brand strategies. not enough.

While many companies focus on manufacturing and supply chain, they do not give enough importance to branding, which is a long-term investment.

While branding is a long-term investment that goes beyond simply designing a logo or finding a slogan, the fact that our companies have relegated this area to the back burner actually hinders us from creating a global brand. at a disadvantage to leave.

For this reason, Türkiye generally remains in the role of a supplier and provides high-quality products to major brands. raw materials and semi-finished products The products remain in a satisfactory position.

Furthermore, the lack of attention to branding strategies causes many brands that are successful in the local market to lose this success. inability to enter global markets It also causes.

Another important point is the lack of research and development activities.

In general, companies in Turkey are better at developing innovative products and presenting these products to global markets compared to their foreign competitors. is insufficient.

If we assume that the success of major brands in the world is based on their ability to continuously offer new products and services, no extra effort It makes our domestic brands vulnerable to foreign competitors.

Moreover, considering that creating a global brand is quite expensive, it is great financial investments This could also leave Turkish companies at a disadvantage.

Of course, Turkish companies here corporate structure You could say that it can also have an effect.

For example in our country where family businesses are common shortcomings in professional managementcan negatively impact the process of creating a global brand.

Country perception also affects the global market!

Just as the perception of Chinese-made products differs from that of German-made products, the perception of products of Turkish origin also differs in international markets. important in the branding process will play a role.

Although this may vary by sector, long-term brand developments are needed to improve the overall perception of Turkish products. trust and reputation there is construction to be done.

This is R&D and investments in brand activities passes by.

In summary, to create more global brands from Turkey, deficiencies need to be addressed It seems so.

In this direction Turf quality It would be helpful to gain the support of brand programs such as and support the regular development of these programs.

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